buzz marketecture: Marketing is the function by which a company, its people and its products are presented to the world. Creating buzz is essential. While sales ensure that orders are taken and revenue captured, marketing ensures that the company and its products are packaged and promoted in a way that is in keeping with the brand essence and enticing to the target audiences. Even with a new and fast Social Media strategy in place, these days the brand essence of a business still needs to be defined, its identity established and its product developed. With these cornerstones, a business must begin to define its target audiences and build a portfolio of marketing tools such as product information sheets, preliminary press kit, website, and so forth. Detailed public relations and marketing plans need to outline strategies, programs and promotions, in-house vs outsourced support requirements, as well as associated costs and timelines as you share your story with the world. Our experience has shown that without processes and tools that support customer relationship marketing (CRM), any consumer direct strategy will be compromised. Explore our new partners Social Media Magic as you develop your Social Media Training and Strategy.