money marketecture: The purpose of business finance is to document and monitor operational performance, identify revenue and expense trends, forecast resources needed and communicate this information to stakeholders in a useful format and timely manner. This entails working with department heads to develop and utilize budgets, key performance indicators and other information essential for management to operate the business at optimum profitability while building the value of the brand. Budgets and key performance indicators must be established and staff trained before the business is operational, at which time finance may begin benchmarking revenue, costs and ratios against similar businesses to ensure the business is operating at optimum profitability. As most businesses are driven by capital funding, we have secured relationships to assist with project funding from $25 MM and up if required. But let’s not forget creativity in finance, crossing the bridge between back of house and front of house in order to get it done is essential.